Wrexham Lager in new supply contract with Tesco

Wrexham Lager in new supply contract with Tesco

12/05/23

Wrexham Lager has secured a new supply contract with Tesco.

Under the deal the family-owned and Wrexham-based brewer, which was established in 1882 and has been a sponsor of Wrexham AFC since the 1990s, sees its new bottled lager range being sold at the supermarket giant’s Welsh stores.

The bottles feature the sky-blue logo of Wrexham Lager for the first time in over 20 years- the same branding that features on the football club’s away kit.

Tesco Wales buyer Nathan Edwards said:. “Wrexham is a place with an abundance of history and culture, from Wrexham AFC to Wrexham Lager, it’s a city filled with stories, businesses and a real sense of community. As the oldest lager brewery in the UK, I am pleased and proud that we have added Wrexham ager to our range in Wales and we look forward to an ongoing partnership with this historic Welsh business.”

Wrexham Lager director, Vaughan Roberts, said: “My family bought the company just over 10 years ago with the aim of brewing Wrexham lager to the original recipe using traditional methods in a state-of-the-art brewery,” he said.

“We wanted to bring back the prestige of this amazing lager and the story behind it. Wrexham has a lot of historic institutions and landmarks, and Wrexham Lager is one of the oldest.”

Wrexham Lager first met Tesco at the BlasCymru/Taste Wales event organised by the Welsh Government in 2021.